There is nothing better than walking out of a salon with vibrant true colour. A good colourist will create the perfect balance of shades to suit their client's style and skin colour. Getting it right is a skilled science, so it's no surprise that everyone wants their colour to remain true for as long as possible.
That’s where pH 4.5 Color Freeze comes in. Patented pH 4.5 Balancer Technology not only seals the surface of coloured hair like conventional colour care does, but most importantly, it freezes the colour pigments deep inside the hair matrix for ultimate colour perfection.
After a colouration, current care technologies mainly seal the cuticle, leaving the matrix structure unattended which can lead to a lack of resilience, hair breakage and dramatic colour fade. When hair is adjusted to the optimal pH value of 4.5, the matrix around the cortex microfibriles is tightened and stabilised, keeping the colour pigments frozen deep inside the hair structure. In combination with Cell Perfector Technology, the hair surface is perfectly sealed, providing a long-lasting protection against external aggressions like water or blow-drying.